Optimize and Properly Categorize Your Page. Categories are extremely important.
Accurate Business Citations. Use a tool like or to help see where your company’s local listings are found online. Consider using Google MapMaker to search for your business and phone number to help you see if there are any duplicate listings. Search for various names of your business. If you already have a listing created, that information is gathered from around the web so it could be incorrect!
Online Reviews. Google looks at reviews as a major factor for ranking on the new carousel design; however more than anything your reviews are for Google users who see your company on a Search Engine Result Page (SERP).
Quality Photos. This point goes back to optimizing your listing, but it’s so important it deserves its own number. When people are searching for local businesses, they want to see photos. Most local accounts including Google+ Local allow you to upload at least 10 pictures. Your goal should try to be to have that many photos uploaded. It’s also important to take photos of your actual building, both inside and out, and even take pictures of your products.
Optimize Your Website. Part of local search is linking to your website as well as what is being said about your site around the web—it’s not just your local listings and pages. Have your contact information and phone number. It’s also important to try and include city or regional keywords wherever possible and write content that is specific to your local area.
So what about Yelp? Yelp is another hub where you can list your business even though it isn’t considered a major search engine, particularly if you’re in the restaurant business.