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How to Add Your Business to Google Maps: A Step-by-Step Guide

6/26/2023

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updated 10/2024
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In today’s digital world, having your business listed on Google Maps is essential for attracting local customers. A Google Maps listing makes it easier for people to find your location, contact you, and learn more about your services.


Adding your business to Google Maps is a vital step in establishing your online presence and attracting local customers. By following these steps, you’ll ensure that your business is easily discoverable and that potential customers have all the information they need to connect with you. Take the time to create and optimize your Google Maps listing, and watch your business grow in the digital landscape!

Here’s a straightforward guide on how to add your business to Google Maps.
Step 1: Sign In to Google
  1. Create a Google Account: If you don’t already have a Google account, visit Google Account Creation to set one up.
  2. Sign In: Go to Google My Business and log in using your Google account credentials.
Step 2: Start Your Business Profile
  1. Click on “Manage now”: This option takes you to the page where you can create or manage your business profile.
  2. Enter Your Business Name: Begin typing your business name. If it’s already listed, you can claim it; if not, you can create a new listing.
Step 3: Choose Your Business Category
  1. Select a Category: Choose a category that accurately reflects your business. This helps Google display your business to the right audience. Being specific increases your chances of appearing in relevant searches.
Step 4: Provide Location Details
  1. Do You Have a Physical Location?: If you serve customers at a physical location, select “Yes” and enter your business address.
  2. Service Area: If your business doesn’t have a storefront but offers services in a specific area, you can specify your service area instead.
Step 5: Add Contact Information
  1. Phone Number: Enter a phone number that customers can use to reach you.
  2. Website: If you have a website, include the URL. If you don’t, you can create a simple website through Google based on your business information.
Step 6: Verification
  1. Verify Your Business: Google requires verification to confirm your business ownership. This can be done through:
    • Postcard: Google will send a postcard with a verification code to your business address.
    • Phone: Some businesses can verify via a phone call.
    • Email: If eligible, you may verify via email.
    • Instant Verification: If you’ve previously verified your business with Google Search Console, you might qualify for instant verification.
Step 7: Complete Your Business Profile
  1. Business Hours: Set your operating hours so customers know when to visit or call.
  2. Photos: Upload high-quality images of your business, products, or services. Include a logo and cover photo to create a professional appearance.
  3. Business Description: Write a concise description that highlights what your business offers and what makes it unique.
Step 8: Optimize Your Listing
  1. Add Attributes: Include any relevant attributes, such as “wheelchair accessible” or “pet-friendly,” to provide customers with important information.
  2. Keep Information Updated: Regularly update your business hours, services, and promotions to keep your listing current.
Step 9: Monitor and Engage
  1. Check Insights: Use the insights provided by Google to understand how customers are interacting with your listing. You can see how many people view your profile, call you, or request directions.
  2. Respond to Reviews: Engage with customers by responding to reviews and messages. This interaction builds trust and can enhance customer satisfaction.


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    Author

    Rebecca Taylor has been creating visual identities for over 27 years.

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